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增长黑客读后感作文1000字

　　本书的相关知识要点-《增长黑客》读后感1000字：

　　本书主要分为两个模块，第一个模块是方法论，即如何组建增长黑客团队（打破筒仓形式，设立一个跨职能，各部门交叉合作的，团队需要哪些人，角色分工是什么）→找出产品的“啊哈时刻”（我对啊哈时刻的理解是产品的核心价值，让客户眼前一亮，体验感爆棚并愿意安利或者付费的时刻）→确定产品增长战略，确定北极星指标（北极星指标就是所有增长因素中最关键最核心的指标）→快节奏试验（步骤为分析—提出想法—排定优先级—测试）→最后实现爆发式循环增长。增长黑客=组建团队+产品的“啊哈时刻”+确定增长杠杆+快节奏试验。

　　第二个模块为实战（主要是举一些例子），概括为获客+激活+留存+变现+循环，即AARRR。

　　获客模块有2个重要概念为语言-市场匹配，就是你对产品优势的描述打动目标用户的程度，渠道-产品匹配，就是你所选择的的营销渠道在向目标用户推广产品时的有效程度，这两个匹配概念里的核心要素就是不同的市场/用户/渠道，需要匹配对于的产品。

　　激活模块中要学会创建转化漏斗，如电商转化漏斗为（UV-PV-加入购物车-订单提交-支付货款）。创建转化漏斗的主要目的就是要找出目前在哪个环节出现了问题，哪些环节是核心因素，并找到对应的解决办法，从而实现用户激活的增长。里面还讲到一个公式：转化=欲望-摩擦，访者越想得到产品，他们就约愿意客服更多的摩擦，这就是为何产品的早期用户对于新产品还存在严重瑕疵或者羽翼未丰的产品而言就是天使。在该模块中还有提到一个概念就是触发物（是指任何刺激人们采取行动的提示），这个大家其实都应该经常会收到，比如某电商APP的促销折扣短信，新品推荐等。在做激活（转化）的时候，一定要试验触发物，因为它们可以产生很棒的效果，但试验时一定要用心思考他们如何服务客户，如何在洽谈的时间推送给恰当的人群产生意想不到的效果，否则他们不仅不能激活用户，帮助你建立良好的客户关系，反而会赶跑客户。

本书的相关知识要点-《增长黑客》读后感1000字.jpg

　　留存模块，留存可以理解为电商行业中的复购，即高留存率一般都是实现高利润的决定性因素。留住用户的时间越长，从他们身上获得收益的机会就越大。同时你也就能越了解他们的需求和欲望。留存率高的另外一个好处是让你的口碑营销和病毒营销收到更好的效果。

　　那么如何留住用户呢？最根本的一点就是提供可以持续满足用户需求或者令他们感到愉悦的优质产品和服务。具体的方法就是确定留存指标→筛选留存数据并分析→提供实际的、体验式回报→重新召回启用产品的用户。

　　变现模块，对于电商公司来说，提高用户变现的能力的根本途径就是说服他们购买更多的产品。那么如何变现呢？第一绘制变现漏斗，从漏斗中找到获客到留存过重中所有可能从用户身上盈利的机会，同时找出用户旅程中阻碍创收的所有环节。比如支付过程中的摩擦。

　　二是绘制用户画像，即用户年龄、性别、购买的商品类型、获客渠道等，即通过数据分析，使得商品-用户-渠道精准化匹配。三是优化定价（可以参考《影响力》中的互惠、承诺和一致、社会认同、权威、喜好、稀缺原则去定价）。定价模块有2个关键点，一个是商品价格位数一般是“9/8/5为结尾”，第二是相对定价，同时推出不同价格的商品，让客户比对，选出最优秀的套餐（对主推商品起到衬托作用的商品或者套餐为烟幕弹套餐）。

　　循序模块，意思就是说要不断突破自我，不断创新，不能因取得一时的增长而停止不前，故建立良性循环的建议有：一时避免增长停滞，二是继续深挖数据，三是发掘新渠道，四是开放态度，拥抱新想法（要有绿灯思维）。作者：蜗牛哥

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